White Claw

Since its arrival on the scene, White Claw Hard Seltzer has done a nice job of embracing the wave of user-generated content that the brand has inspired. Whether repurposing UGC for their social channels or jumping on trends, White Claw continues to ride the wave adeptly. As such, I created the following “gluten-free gifs” for the brand to leverage as UGC and for folks to share via GIPHY. They represent the active lifestyle of the target customer and the “made pure” brand promise.

My Role: Designer + Illustrator