Citizens Hispanic Heritage Month

To showcase Citizens Bank's support of its diverse colleagues and communities during Hispanic Heritage Month, we needed to create a campaign that was inclusive, representative, and respectful of the various Latin and Hispanic cultures being celebrated. As such, I created a broadly symbolic, floral frame design with cascading colors and simple motion. These assets were shared on the bank's social channels, website and in-branch digital signage.

My Roles: AD/Designer, CW & Illustrator